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The 4 P’s of Music Production and Audio Engineering

Marketing experts will be familiar with the 4 P’s of marketing: Product, Price, Promotion and Placement.

But do you engineers know the four P’s of Audio Engineering &Music Production? – Click to Tweet!


There must be some level of production involved with any level of audio engineering. It’s called music production for a reason you know. Without a sense of production there is no goal and you don’t know where you are going. It’s great to experiment, but if you have no end to it, there is no way you will know when you’ve achieved what you are looking for.


Your audio must be powerful enough to compete. That means enough low-end and bass to give your tracks a good foundation. With power your mixes won’t sound weak and whiny but powerful and strong.


Your mixes must pack some punch and grab the listener. Whether that means a rocking snare drum sound or a punchy guitar track your tracks must have some punch.


Just like your tracks need low-end, they also need high-end. A full-bodied mix with every frequency range represented effectively will result in a better sounding mix.

Don’t skimp out on the high-end.

It’s a little more tricky to add high-end without just piling on the treble, but try to find the delicate balance that your mix needs.

You Roadmap to Great Audio Engineering

Are you interested in learning every aspect of audio engineering and production, from pre-production to mastering?  Do you want to take all of your unfinished songs and find out what to add to make a great production.

Then check out Joe Gilder’s Production Club

Learn how to produce your song from fleshing out your ideas during pre-production to making it sound as good as it can be with mastering.

Find out how to produce your songs to be more than just vague ideas in your head.


If you buy the Production Club from this site, using my link here(Production Club 2.0) then I will throw in a FREE copy of both Recording & Mixing Strategies. That’s a $47 value right there you get for free! The only thing you need to do is forward me your receipt to bjorgvin[at] and I’ll send you your free Strategies bundle.

Check out the Production Club Right Here

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About me

About Björgvin Benediktsson

I’m Björgvin Benediktsson. I’m a musician, audio engineer and best-selling author. I help musicians and producers make a greater impact with their music by teaching them how to produce and engineer themselves. I’ve taught thousands of up and coming home studio producers such as yourself how to make an impact with their music through Audio Issues since 2011.

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