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Where’s All the Value in These Tips? Can You See It?


A recent unsubscriber to the Audio Issues e-mail list said farewell with an interesting statement.

He told me:

I just do not feel as if I am learning anything of value from this subscription.

This made me think.

Was he not getting enough value because he knows enough already, or is the problem on my end?

So I took a look at some of the earlier e-mails that he received, and here’s the value that he thought he wasn’t getting:

How to Make Your Tracks Sound Great WITHOUT Compression?!?

  • (Value: Using automation instead of compression to avoid over-compression)

Could You Be Getting MORE Audio Gear with LESS Money?

  • (Value: Saving money without compromising on great audio equipment)

50 Free Multi-tracks to Improve Your Mixing Skils

  • (Value: 50 different songs spanning every genre for mixing practice)

This Post Contains a Simple Approach to Online Mixing

  • (Value: Tips on working with clients over the internet)

Question the Answer: Smoother Mixes With Outside-the-Box Routing

  • (Value: Techniques for outboard processing)

Why Vocal Precision Is Not The Be-All and End-All

  • (Value: That performance trumps aesthetic quality every time)

Help Fight the Loudness Wars – Dynamic Range Day 2012

  • (Value: Mastering with dynamics in mind)

The Sculptor’s Guide to Mixing Electronic Music

  • (Value: How sometimes less is more)

How Safe is Your Song from Being a Loudness War Casualty?

  • (Value: A checklist to make sure your mix sounds good)

Seems like a bunch of great free value to me…

I just have to wonder, “how did he NOT see the value in every e-mail and blog post?”

Ps.

It’s ironic that at the same time this reader unsubscribed, three readers emailed me with praise on all the free tips.

One reader said:

I want to thank you for your site, I’ve been recording digitally since 2005. I’ve learned more from your site than anywhere else. Thanks and keep up the good work.

How’s that for seeing value for what it is?

I give most of my value away, but some of my value is not free. Check out Mixing Strategies for a to-the-point guide for creating better mixes. It’s the most valuable thing I have, and that’s why I charge for it.

Image by: Adam Melancon


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About me

About Björgvin Benediktsson

I’m Björgvin Benediktsson. I’m a musician, audio engineer and best-selling author. I help musicians and producers make a greater impact with their music by teaching them how to produce and engineer themselves. I’ve taught thousands of up and coming home studio producers such as yourself how to make an impact with their music through Audio Issues since 2011.

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