Sometimes, a certain song on the radio really grabs your attention. There is something about how it feels or a particular part that uniquely stands out. Generally, these sounds are bold choices that are less common techniques but, when used correctly, have big payoffs. Today we will discuss some of these techniques and hopefully, you...
Should you make TikToks? Blog posts? Youtube videos? Instagram carousels or Facebook Lives? With the number of different content types and social media sites out there, it’s more overwhelming than ever to increase your online presence. However, it’s a lot easier to figure it out than you think. Watch this video to find the right...
Reverb, or reverberation, refers to the persistence of a sound after it is produced. In other words, for how long you can hear a sound after it’s done playing. Whether you just started mixing or you’ve been doing it for a long time, reverb is one of your most powerful mixing and production tools. And...
Here are two questions you need to answer if you’re hoping for any success with your creative career. 1. What problem are you trying to solve? People pay for solutions to their problems. Your clients don’t pay you out of the kindness of their hearts just because you’re a nice person. So if you’re looking...
Have you ever wondered why your mixes never sound as tight as the references you use? You’re doing all the EQ, compression, and saturation, then sweeten the mix with reverb and delay buy yet… Something is missing. A couple of years ago, I discovered a very simple technique that instantly produced tighter mixes. Since then,...
If you don’t have a budget for paid ads, don’t worry. You can still build a healthy audience without spending a penny on ads. Audio issues didn’t pay for any advertising in the first few years and relied solely on organic traffic to reach the right audience. Here’s the quick mindset you need to keep...
Sometimes I feel like I’m living with Dr. Jekyll and Mr. Hyde. The only difference is that she’s a cute one-year-old baby with no knowledge of science. One minute she’s really loving and giving you big hugs. The next moment she turns around and slaps you in the face because she can’t handle the unbearable...
It was “Öskudagur” yesterday in Iceland, which is our weird version of Ash Wednesday. As usual, the Icelanders bastardize the day in their own eclectic way. Ash Wednesday is kind of like our Halloween but with a fun twist that juxtaposes art and music with commerce and capitalism. You see, on Ash Wednesday morning kids...
Mastering your music is the final technical step in audio production before releasing your creation to the world. A mastering engineer ensures that your mix is balanced for tone, consistent in dynamics, and adheres to loudness standards set by the recording industry. Even though your mastering engineer handles all of the heavy lifting to get...
Groovy drums are crucial to pretty much any song that has drums in it. While authentic groovy drumming only can be achieved by a real groovy drummer, there are certain things you can do in the mixing process to help shake things up a bit. Especially for programmed drums and samples, these techniques can be...