Blogging For Musicians: 3 Clear Benefits
Today’s world of being a DIY musician is becoming more multifaceted. You’re expected to do more things on top of making music. One thing a lot of musician do is start a blog — and the benefit of blogging for musicians is clear.
But maybe it’s not so clear to some of you. You may feel that as an indie musician, you already have a ton on your plate.
Well, here are three ways you can benefit as a musician by starting a blog on your official music website.
Deeper Engagement With Fans
The first clear benefit of blogging is staying connected with your fans.
“Isn’t that what social media is for?” someone may ask.
Yes, but blogging offers two things social media doesn’t: not relying on an algorithm and having a more welcoming place to go deeper.
A blog is a place where you can tell stories about songs you’ve written, funny experiences you’ve had at a show, or offer insightful thoughts on a topic. It’s your place, not a spot in the conglomerate that is social media.
And that takes me to the algorithms.
The main social media platforms have some sort of algorithm in place, Facebook being the biggest offender. This means if you write something heartfelt or share a story only on Facebook, your Facebook fans may not even see it. The algorithm strategically doesn’t show it to every person who likes your page.
But if you have a blog, people know where to find you. Plus, you can allow fans to get your blog posts by email, and email (as of right now) happens chronologically.
Update People With News About Your Music
A blog can also act as a news source for your fans. If you’re consistent in blogging, your fans will get used to visiting your blog. Then when you blog about upcoming stuff with your music (i.e. upcoming tour, new album, etc.), they’ll see it when they’re on your site.
It’s all about unfolding your journey in front of your fans, inviting them along for the ride. Make them feel like they’re a part of your story (which they are). It will lead to long-term fans who want to see you succeed.
Sharing exciting news about your music career is part of that journey.
This last one is sort of sneaky. Not deceptive, just not something most musicians or fans would think about.
SEO stands for “Search Engine Optimization.” In other words, customizing your website and blog posts so they rank higher in search engine results. This can lead to more people from the ocean of the internet finding you.
There are a number of simple SEO methods you can start using to help your blog posts be seen by more people:
- You can use Google’s Keyword Planner to figure out what people are actually searching for then include those exact keywords in your blog posts (in a natural way, of course)
- Make your URL short and descriptive, making sure to include in it the keyword for the blog post (for example, an article about how you write songs could be www.yoursite.com/how-to-write-songs)
- Make sure your website host allows your website to be mobile-friendly (most do)
- Use headers (ex. H1, H2, H3)
- Use internal links (i.e. within your blog post, link to your other blog posts or site pages)
- Use an external link every once in a while (i.e. a link to another website with high traffic that’s relevant to your blog post)
- The most important thing you can do for your blog: create the best content you possibly can that your readers will love
I hope you see how starting a blog as a musician on your official music website can only benefit you. Honestly, it would be really hard to screw this up.
So if you want deeper engagement, an easy way to update your fans, and more eyeballs on your website, start a blog.