Lately, I’ve been struggling. I’ve been so concerned about what people think of me that it’s getting in the way of making music. Let me explain. I write and produce songs from home. I also run a blog that helps part-time musicians start their careers. My concern is that people will think that because I...
What is pre-release hype, you might ask? Well, it’s all about creating anticipation around your release and getting people to WANT to listen to your music once it’s out. So many artists and producers assume that they can just chuck all their hard work out into the world and hope for the best without any...
Let’s talk business! Not all of us are business-minded, and many of us in the audio industry lack the foundational skills to be able to take our hobby or passion to the next level, and we just don’t know where to start. I’m a lecturer in business to around 40 students per week, and it’s...
If you’re trying to succeed in today’s music industry, you’ve probably heard that you need to “create content!” One of the best ways to create content is to have a blog where you share valuable stuff with your audience like I’ve been doing for over ten years. We published a good article on the benefits...
Have you ever wondered why some people seem to have die-hard followers? How they manage to have high engagement rates on their content or how they seem to sell a lot of whatever it is they are offering to their audience? It’s usually because they have worked hard to build a community of loyal followers...
I’ve conducted many Social Media Audits for Artists/Producers and Brands over the past 12 months. Something I’m always asked about is, “How can I improve my Social Media game?” There are lots of small ways you can improve your Socials, which will ultimately lead you to attract a larger and more engaged audience, improve your...
The title of this post is silly. I get it. But seriously, I want to share how you can go through your music career with purpose, organization, and focus. All by pretending you’re in a video game. Because playing video games requires those skills. And your music career is basically a video game. Yes, Your...
Apple decided all songs would cost 99 cents. Then Spotify decided the value of someone listening to a song once was worth fractions of a penny. Is that happening to the music licensing world? Are the big companies devaluing the use of your songs in visual media? Let’s explore that idea and look at what...
It’s so easy to distribute your music nowadays. And Amuse is one a service that makes it so easy — and free. I released a single and a commentary album through Amuse. So I want to share what I thought of it. Amuse Overview Amuse charges nothing to distribute your music and you get to...
As a DIY musician, you need to get creative. Innovate or die, as they say. And that’s why it’s smart to explore non-traditional ways of making money. I’m not against the way we’ve been doing things — playing shows, selling merch, getting streaming and performance royalties. I’m just saying it’s smart to diversify your income....