How do you make sure your ads get seen by the right people? And when you find the right people, how do you make sure they take the next step with you to become your fan or client? Watch this video to hear our thoughts on positioning your ads correctly so that they attract the...
The term acoustics often conjures images of recording studios or grand performance venues. And while acoustics and the physics of sound are essential for any venue, the acoustic properties of any setting can directly impact more than what you hear. Noise-polluted offices can tank productivity and cause unneeded stress. And audio recorders need to maximize...
When you’re growing your audience, should you hustle making organic content hoping to reach the right people, or should you bite the bullet and spend money on paid ads to reach your ideal fan, customer, or client? The answer depends on your particular situation, and honestly, you should always be doing a bit of both....
We’ve all been there. You’ve set up your own home studio and recorded what you thought was a great vocal take. But when you listen back later, you find the vocals sound “boxy.” Why might this happen – and how can you use multiband compression to fix it? First, let me define what I mean...
CDs are dying but does that mean they’re not worth investing in for your music? The question is more complex than that and has more to do with WHO is listening than what the trend in the market says. Check out this video to learn more about creating products your audience actually wants. For more...
We live in the golden age of indie music where it’s never been as easy to promote yourself WITHOUT needing a label. Discover why you don’t need a label and what you should do instead to grow your career. We’ve grown our businesses from the ground up and in this video you’ll learn about the...
You have heard the terms major and minor, and you know some scales. Not too bad, just use major or minor depending on your chord. Easy as that, right? WRONG! What if I told you there is more than one major or minor scale? What if I told you you could play in E minor...
Delay as an audio effect, is the process of repeating a sound signal with a certain amount of time delay between the repetitions. The possibilities with delay are enormous and reach far beyond the simple echo in a big valley sound that most people relate to delay. Stereo sound, chorus effects, flanging, and more can...
Did you hear that new remix by Dua Lipa, Elton John, and PNAU? Why does it sound the way it does? Who wrote that catchy bassline? What’s the chord progression? Is there harmony in the vocal line? The best way to learn to make music is to answer your own questions. To simplify that, copy...
We’re weird creatures… Sometimes, when we have a problem, we mistakenly think that we’re the only ones in the world that have ever dealt with it so nobody will understand how to help. Fortunately, that couldn’t be further from the truth and in this video, we will talk about the easiest way for you to...