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What “Multiplicity” Can Teach You About Releasing Your Music


Remember that movie “Multiplicity” with Micheal Keaton?

It’s a movie from 1996 about an overwhelmed guy named Doug who clones himself to get more stuff done.

Obviously, this is a very attractive proposition for anybody who’s got too much on their plate.

Predictably, Doug’s quirky cloning experiment backfires with disastrous consequences, and although cloning might not be feasible for you because you don’t have easy access to a cloning machine, there are benefits to finding other people to help you with your work.

You simply can’t do it all yourself, which is why you should learn how to delegate more effectively.

And because this week we’re talking about productivity and efficiency with all the tools you can uncover inside the Quick Mixing Productivity Pack, I thought I’d share with you one of the most eye-opening moments in my career where I wished I had access to a cloning machine.

Back in the day, I was overwhelmed with everything I had to do just to keep Audio Issues chugging along.

Every hour was filled with random tasks, and I was jumping from one thing to another like a rabid dog chasing squirrels in every direction.

I realized that something needed to change if I was going to keep it up, so one day I sat down and made a list.

I wrote aaaaaaaaaaaall the things I did every week at Audio Issues. From Monday morning to Friday afternoon, I rattled off all the things that I worked on.

It was an impressive list filled with tons of different tasks, and I was amazed at the insane amount of multi-tasking I was doing every week.

In the end, I counted 28 items on the list.

Then I made another list of all those tasks that I knew ONLY I could do.

And I could justify only about eight tasks on the list.

That meant that I was spending over 70% of my time on things that I shouldn’t be focusing on!

And one of those things on the list was graphic design.

Although I wasn’t terrible at design, it wasn’t my core competency, and I knew other people would be better at it than me.

That’s when I started using 99 Designs, and today, one of my favorite things to do when creating new training products for you is to create graphic design contests to get the perfect design for my products.

I use it for book covers, logos, product packages, and posters, but you can also use it to create your album artwork.

So if you’re looking to release a single, EP, or an album this year, I’d love to show you how I use 99 Designs to create kick-ass creative designs for my products so that you can learn to do the same for your music.

So this Thursday at 1 PM Arizona Time, I’ll be hosting a live stream on Youtube where I’ll be putting together a design brief for one of my new products, and I want to invite you to be a fly on the wall as I start the design contest.

You’ll get a sneak peek of the new training product I’m creating, but you’ll also learn the best practices for putting an effective design contest together so that you can make awesome album art for your next musical project.

Click this link to join the live stream on Thursday, and make sure you set a reminder for it so that you don’t miss it.

Hope to see you there,

Björgvin

P.S.

The Quick Mixing Productivity Pack is only available this week, so make sure you grab it at a discount right now before I take it away.

Click here to grab it.

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About me

About Audio Issues and Björgvin Benediktsson

We help musicians transform their recordings into radio-ready and release-worthy records they’re proud to release.

We do this by offering simple and practical music production and success skills they can use immediately to level themselves up – while rejecting negativity and gear-shaming from the industry. A rising tide floats all boats and the ocean is big enough for all of us to surf the sound waves.

Björgvin’s step-by-step mixing process has helped thousands of musicians confidently mix their music from their home studios. If you’d like to join them, check out the best-selling book Step By Step Mixing: How To Create Great Mixes Using Only 5 Plug-ins right here.

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