5 Quick Tips to Improve Your Socials
I’ve conducted many Social Media Audits for Artists/Producers and Brands over the past 12 months.
Something I’m always asked about is, “How can I improve my Social Media game?”
There are lots of small ways you can improve your Socials, which will ultimately lead you to attract a larger and more engaged audience, improve your social appearance, and increase sales or gain more clients. Whatever it is you want to achieve on Social Media, these tips will help you get there.
Here Are Five Quick Tips on How to Improve Your Socials
Have a clear message of WHO you are and WHAT you do or are offering
This is the KEY, the most important aspect of your branding. Ask yourself these questions and write down the answers: “Who am I and what do I do? How do I want others to see me? What do I have to offer?” Once you have a very clear message, you can then build your Socials around Who you are and What you have to offer.
Branding and Imagery
Sometimes we need to be really honest with ourselves about the quality of our content, logos, and overall imagery and branding. It’s worth saving up your money to either pay a professional Graphic Designer to create some great Social Media banners and logo’s or go down the DIY path and upgrade to a better camera or invest in a really great Ring Light!
Good lighting can drastically improve the quality of your photos and videos.
The quality of your branding can be the difference between why someone decides to follow or not follow you or why they decide to purchase or not purchase what you’re selling.
Your Social Media accounts are hardly different from a Brick and Mortar shopfront, would you buy food from a place that doesn’t look clean or inviting? Most likely not, the same goes for your Socials.
You want people to feel welcome, stick around, tell a friend or two, and keep coming back for more!
Consistency Across Multiple Social Media Accounts
I’m going to refer back to Brick and Mortar stores again. Think about a strong brand like Nike; every store you visit has a very similar theme and VM (Visual Merchandising) Display. Employees will follow a VM guide when dressing mannequins in the window to ensure consistency across all stores in the state.
Now imagine if you went to visit Nike and there was no consistency in the store? Summer clothing on mannequins but its 10 degrees outside, the kid’s shoes are on the same shelf as the men’s shoes and every store you visit has something different going on with their theme. It would look messy and unprofessional, definitely not good for their brand.
Same goes with your Socials! Try and keep the theme consistent. Use the same banner across all Socials like FB, Twitter, Soundcloud & Spotify. Usually, when someone becomes a fan, they will want to follow you across all platforms, so it’s always a good idea to keep some consistency to tie everything together nicely.
Build a Community
Building a genuine connection and communicating with your existing audience is super important. If you shift some of your focus towards communicating in a genuine and supportive way, it will assist you in building a community of loyal and supportive followers.
I always tell people to keep these three words in mind when communicating with their audience; Acknowledge, Accept & Appreciate.
Make sure you connect with every follower, send a quick voice note to people that follow you, or always engage with your content and let them know that you see them.
Sending voice notes is a surefire way to increase engagement on your socials because your audience feels a personal connection to you.
They will love to engage with your content because they feel valued. Show your audience how much you mean to them and ensure that you dedicate some time each week to reaching out to your followers.
Keep Posts Relevant
Try and avoid the trap of posting when you’re bored or have nothing great to post.
It’s better to post nothing at all than to post some blurry image you took of the trees on your walk when you’re trying to build a brand around yourself as a Music Producer.
I’ve seen so many people make this mistake, and then they come to me complaining that people aren’t engaging with their content. If you don’t have something great to post, don’t post.
Unless you’re trying to brand yourself as a chef, no one wants to see your dinner on your feed, if you REALLY need people to see what you’re eating, save it for IG or FB stories but even then, be wary that people can become bored with your content if you’re always posting irrelevant content.
If your audience LOVES seeing what you cook for dinner and lots of people respond by replying to your story, then keep posting because it’s getting your engagement up. But if you really want to grow your socials, try and keep your posts relevant to around two different topics that tie in with your brand and who you are.
About the Author
Noella Nix is a Music Producer, Songwriter & Artist from Australia. She teaches Sound Production, Music Business & Social Media Marketing at University and has written 4 Music Industry eBooks. Connect on Instagram
Audio Business, Social Media