What’s Your Unique Value Proposition?

Have you ever thought about what makes you stand out as an engineer?

Why would anybody hire you instead of any of the thousands of engineers rolling off the conveyor belt of audio school this year?

Being in a category of one is a great place to be.

You’re not a small fish in a big pond.

You’re not even a big fish in a small pond.

You’re the owner of the ocean with a monopoly on swimming.

When I used to Shark Tank pitch my audio startup to investors I would always have to know the exact numbers of the market for my financials. And I believe that the combined audio schools of the world graduated about 16,500 audio students every year.

That’s a lot of competition.

So, I ask you again, how are you going to be different?

What is your unique value proposition? The emphasis is on unique for a reason. It’s the thing you need to be exceptionally good at. You don’t have to know how to record, mix, master, post-produce, on-location record, do live sound, edit audio for film and mix film scores in surround to be successful.

You just have to do a couple of things really well.

That’s what your unique value proposition is. It’s the thing you dive deep into and do better than anybody else.

My unique value proposition is not being a great recording engineer, ironically enough.

My unique value proposition is that I can simplify complex audio jargon into simple production tips you can use right away so that you can be a great recording engineer.

There are plenty (16,500 every year and counting) engineers who might be better than me, but none of them do what I do.

That’s my unique value proposition and it’s the thing that puts food on my table and lets me enjoy my life as an audio industry professional.

It’s important to understand your competitors of course. But, having a unique value proposition means that you don’t have to worry about them as much. You’re not competing if what you do is unique. If you want to find your unique value proposition so you can set yourself apart from the competitors and work with clients you love, then I recommend starting with the Studio Success Starter Pack.

Use the techniques I’ve learned from ten years of running a successful business in the music industry and create a solid plan to take your home studio from a hobby to a profitable business.

Here’s What You’ll Learn When You Sign Up:

The ONLY Two Levers of Running a Successful Project Studio
The Upside-Down Method for Finding the Right Customers for You
The Framework for Understanding Your Clients so You Know Where to Find Them
Fill-In-the-Blanks Customer Avatar Exercise to Help You Get Laser-Focused on Your Ideal Client
How To Safely Ignore All the Customers that Aren’t Right for You
How to Find the Right Marketing Strategy for You so You Get More Gigs Without Feeling Overwhelmed
4 Easy Steps to Create Your Online Platform, Even if You’re Overwhelmed With All the Technology You Need
Easy Steps to Create Your Online Presence, Even if You Don’t Know What Content to Create
The 6-Step Content Plan You Can Steal From Me That I’ve Been Using for 10 Years
The Counter-intuitive Way to Find Success on Social Media
How To Create an Online Engine That Works For You When You’re Busy Working With Clients
How to Find the Right Products and Services You Can Offer, Even if You’re Just Starting Out
The 7 Questions You Must Ask Yourself Before You Become a Musicpreneur
The Business Idea Matrix that Helps You Find a Profitable Idea
The 6 Products You Can Create from ONE Product Idea
The Exact Tools You Need to Create an Online Sales System
Detailed Walkthroughs of My Business Systems and How You Can Copy Them for Your Own Success
Why Email is STILL the Best Online Marketing Strategy
How to Use Emails to Create Customers on Autopilot Without Feeling Sleazy and Spammy
The #1 Benefit of Email Marketing for Music Producers
How to Start and Grow Your Email List
The Set It and Forget Strategy for Email Marketing
How to Get People to Actually Sign Up for Your Email List!
The Continuous-Content-Loop To Easily Come Up With New Ideas for Content
How to Write the Most Important Email You’ll Ever Create

This four-module course will show you the building blocks for creating a profitable and sustainable studio business, whether you’re a music producer making beats, an engineer recording and mixing bands, or a home studio musician looking to create an income from your music skills.

Here’s where you go to start: https://audioissues.mykajabi.com/studio-success-pack
Enjoy!

Björgvin

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