Marketing experts will be familiar with the 4 P’s of marketing: Product, Price, Promotion and Placement.
There must be some level of production involved with any level of audio engineering. It’s called music production for a reason you know. Without a sense of production there is no goal and you don’t know where you are going. It’s great to experiment, but if you have no end to it, there is no way you will know when you’ve achieved what you are looking for.
Your audio must be powerful enough to compete. That means enough low-end and bass to give your tracks a good foundation. With power your mixes won’t sound weak and whiny but powerful and strong.
Just like your tracks need low-end, they also need high-end. A full-bodied mix with every frequency range represented effectively will result in a better sounding mix.
Don’t skimp out on the high-end.
It’s a little more tricky to add high-end without just piling on the treble, but try to find the delicate balance that your mix needs.
You Roadmap to Great Audio Engineering
Are you interested in learning every aspect of audio engineering and production, from pre-production to mastering? Do you want to take all of your unfinished songs and find out what to add to make a great production.
Then check out Joe Gilder’s Production Club
Learn how to produce your song from fleshing out your ideas during pre-production to making it sound as good as it can be with mastering.
Find out how to produce your songs to be more than just vague ideas in your head.
If you buy the Production Club from this site, using my link here(Production Club 2.0) then I will throw in a FREE copy of both Recording & Mixing Strategies. That’s a $47 value right there you get for free! The only thing you need to do is forward me your receipt to bjorgvin[at]audio-issues.com and I’ll send you your free Strategies bundle.
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