Have you ever wondered why some people seem to have die-hard followers? How they manage to have high engagement rates on their content or how they seem to sell a lot of whatever it is they are offering to their audience? It’s usually because they have worked hard to build a community of loyal followers...
I’ve conducted many Social Media Audits for Artists/Producers and Brands over the past 12 months. Something I’m always asked about is, “How can I improve my Social Media game?” There are lots of small ways you can improve your Socials, which will ultimately lead you to attract a larger and more engaged audience, improve your...
When you think about your music career as a video game, it makes it less overwhelming. But I get it. The title of this post is silly. However, I want to share how you can go through your music career with purpose, organization, and focus. All by pretending you’re in a video game. Because playing...
There are two basic types of music royalties that I’ll be talking about in this post: composition royalties and sound recording royalties. Think about it this way: composition/songwriter royalties are one half of the pie, and sound recording royalties are the other half. So let’s breakdown the details both sides of that pie… Composition Royalties...
Apple decided all songs would cost 99 cents. Then Spotify decided the value of someone listening to a song once was worth fractions of a penny. Is that happening to the music licensing world? Are the big companies devaluing the use of your songs in visual media? Let’s explore that idea and look at what...
It’s so easy to distribute your music nowadays. And Amuse is one a service that makes it so easy — and free. I released a single and a commentary album through Amuse. So I want to share what I thought of it. Overview Amuse charges nothing to distribute your music and you get to keep...
As a DIY musician, you need to get creative. Innovate or die, as they say. And that’s why it’s smart to explore non-traditional ways of making money. I’m not against the way we’ve been doing things — playing shows, selling merch, getting streaming and performance royalties. I’m just saying it’s smart to diversify your income....
Self-Marketing on a budget can be one of the most rewarding experiences as an Artist or Producer! Not only will you learn so many new things along the way, the sense of achievement you feel when you finally reach those marketing goals yourself is indescribable, especially when you’ve done it all on a limited budget!...
Music marketing is a word that gets thrown around a lot these days. What is music marketing? What does it look like today? And how can I use it to my advantage as a producer? That’s what we’re going to cover in this post but first, a bedtime story. Once upon a time… There was...
If you have a Social Media account, you surely would have received at least one or possibly hundreds of spammy messages from Artists or Producers with nothing but a link to their music without even having the decency to say “Hi” Or maybe you accepted a friend request recently and the first thing the person...